“Being a public golf course in Arizona in the winter, people come here expecting to see green no matter what,” said Reinecke.When it comes to tournaments, golf courses are always going to put their best foot forward, and Endurant helps courses to get TV-Ready in just about any circumstance, but especially when the turf grass is already as well maintained as possible but needs pigment to meet expectations. Using Endurant can decrease usage of harsh chemicals. It can reduce dependence on fertilizer, which is especially helpful with phosphorus’s scarcity and harmful environmental impacts. Endurant also can reduce water usage. So, adding Endurant while minimizing other products and resources can have benefits that go beyond decreasing expenses. Endurant can increase aesthetics and playability. For some, Endurant satisfies that environmental motivator as well. “There’s a possibility we need to reduce water usage by 15 to 20 percent starting next year,” said Reinecke. “We may not overseed the fairways again. Endurant will get us through,” he added. Overseed is oddly popular and unpopular at the same time, he said. “Every superintendent would rather not have to overseed, but it’s something we’re often forced to do,” said Reinecke. Endurant is helping many to get away from the heavy seed rates and in some cases use no seed at all, he said. While many people just expect overseed versus colorant, they often can’t tell the difference. The golfers never notice, he said.
Joel Beason was a golf course superintendent for 10 years before joining SiteOne Landscape Supply as a sales representative. He has been with SiteOne for more than two years, now.
“I’m focused on applications versus install of plants. So, chemicals, fertility products, control products, that’s my line within SiteOne,” said Beason.
He was the superintendent at Moore’s Mill Club in Auburn, Alabama. There, Beason managed turf grass that did not go 100 percent dormant in winter.
Beason is experienced in using both pigments, such as Endurant TE, and paints, including Endurant Premium. Now, Endurant has a brand new product, a hybrid of pigment and paint, Endurant FLEX. The other Endurant turf grass colorant options include the original Endurant TC, Endurant FW (Fairway) and Endurant PR (Perennial Rye). Mulch and tree colorants also have their benefits.
“If we had an unusually cold winter or cold snap, often in the January or February timeframe, we could be on the brink of complete dormancy. Then, we made paint applications,” said Beason.
For the purposes of the Alabama golf club, he used a combination of pigments and paints but only on the greens. He did not use them on fairways and tees at that time.
“When I was at that golf course is when Endurant became popular on social media,” he said.
“We did our research and like everyone was saying, the superintendents and everyone, the consensus was that Endurant was the top of the line when picking brands,” said Beason.
Other benefits of Endurant include the ideal shades of green provided by the colorant. Secondly, Endurant offers longevity of color. Third, the service from Geoponics, the makers of Endurant is the best in the field, said Beason.
Application tips and other advice were easy to come by with Geoponics’ service. This is true whether as a superintendent using Endurant, or now as a salesperson working with Geoponics through SiteOne. Geoponics offers clients the best service possible.
“My go-to Geoponics and Endurant rep Brad [Driggers] is easy to get a hold of, follows up, helps with my clients and pricing and all that goes along with it,” said Beason.
On the golf course, Beason used a mixture of the handgun application technique and the boom spraying method on the greens. He used Endurant Premium, a rich dark shade of green on the Bermuda grass greens, he recalled.
“Selling in a territory where I once worked and having used the product, it really helps selling it,” said Beason.
SiteOne began offering Endurant to customers more than a year ago.
“I was so excited when I found out we would be able to sell it. It’s the most popular product out there. Especially in my area,” said Beason.
Most Endurant customers include golf courses, lawn care operators, universities, high schools and municipalities.
“University of Alabama really likes the product. Athletic Field Manager Jon Dewitt has been several places and used Endurant everywhere he’s been,” said Beason. “We do a ton of work with Alabama, in Tuscaloosa and with trendsetters having a good influence on others doing sports fields,” said Beason.
We’ve got Kathy Harrison, Supervisor of Athletics, at University of Alabama Birmingham, and the Birmingham Legion pro soccer team, started painting last year with Endurant, he said.
For golf, users look for ways to increase rounds and revenue on the backside, and that can be having the competitive edge of Endurant providing pristine color, getting tournament ready and/or TV ready.
LCOs, landscape operators, benefit from Endurant in multiple scenarios, also in terms of competitive edge, at least in terms of increased curb appeal for their customers. A short term chemical burn or herbicide application gone awry can be masked with Endurant while the grass recovers.
“There is a lot of opportunity,” said Beason.
The most eye-catching and competitive might be the athletic fields. The high profile fields they’re on ESPN and they want to be as green as possible in HDTV (high definition TV).
In transitions, an application of Endurant can help mask that dormant leaf blade as the bright green rye grass comes in as well, said Beason.
We get people enjoying Endurant’s quicker green up of Bermuda in the spring time as the colorant helps hold the heat, bring in that sunlight and naturally boost chlorophyll production for added agronomic benefits as well as aesthetic benefits.
Read More“We couldn’t continue with overseeding and provide the firm and fast conditions, which is how course No. 2 is supposed to play,” said Jeffreys.[caption id="attachment_1413" align="alignleft" width="660"] Pinehurst No. 2 Clubhouse[/caption]
“We let everyone know, we don’t have to overseed anymore,” said Jeffreys.The primary benefit to painting is that it provided better year round playing conditions. Using Endurant allowed all of the Pinehurst golf courses to have color without the disruptive late September overseed, said Jeffreys. No more overwatering to cause soggy, soft conditions in September. Instead, painting in October and November allows continual play throughout fall with ideal conditions.
“We don’t want them to ask, ‘when did you paint?’ We do not want them to say, ‘your paint looks good.’ We want them to say, ‘your course conditions are excellent,’” said Jeffreys.Endurant ensures Pinehurst accomplishes those intentions. Pinehurst maintains its look while improving playability using Endurant on the courses that have been dubbed “Perfectly Imperfect” for maintaining their natural look, which is also a testament to what Endurant organic colorants are meant to be able to provide, running the spectrum from the “see it from the moon, wow factor” aesthetic to the can’t tell the difference between natural green chlorophyll, overseed and the Endurant paint. That range of possibilities is made possible by the customization options of the several shades of Endurant turf colorants. [caption id="attachment_1414" align="alignleft" width="660"] For the past 10 years, Pinehurst No. 2 Uses Endurant turf colorant on dormant Bermuda grass as Liquid Overseed.[/caption]
“We chose Endurant primarily because of the longevity of the color. It stays green longer. When it fades, it fades green. Otherwise, with other brands, it fades blue, becomes chalky looking or fades quickly,” Jeffreys said. “Endurant fades on tone. It doesn’t go changing color. So that is a big thing for us,” he added.
“Endurant provides a really huge business savings to have the flexibility,” said Jeffreys. “This past spring, we didn’t have to deal with rye grass that we had to continually mow when we cut the staff from 40 to five.”He added, “It was a warm year. We were mowing Bermuda grass early. So, I can’t imagine if it was rye grass.” [caption id="attachment_1416" align="alignleft" width="660"] Pinehurst always looks to share golf industry knowledge, here hosting the 2018 USGA colorant seminar[/caption]